Amazon Global Selling: what expanding marketplaces actually costs

The real costs live one level down

The subscription cap makes multi-marketplace listing nearly free to try — the costs that decide viability are per-order and per-country: destination referral fees, fulfillment (NARF fees run higher than domestic FBA per order; exact tables sit behind Seller Central login, so we don't quote them), longer delivery promises that dent conversion, and the compliance layer this site prices elsewhere — VAT registration for Europe, EPR in Germany/France, CE marking for regulated goods.

A sane sequence: NARF first (zero new inventory risk) → measure real demand per country → only then place inventory locally (local FBA) where volume justifies import, duty, and compliance costs. The landed cost and cash-conversion calculators price both stages.

Common questions

Is Europe as easy as checking a box?

Listing is; selling isn't. European sales pull in VAT registration or IOSS, EPR registration in Germany and France (enforced at listing time), and CE marking for regulated products — see the compliance pages before enabling.

Why can't you show NARF fee numbers?

Amazon publishes the program structure publicly but the current NARF rate tables are login-gated; we cite what's official and say so rather than paste secondhand numbers.

Official sources behind these numbers

• Amazon Global Selling lets sellers list and sell on Amazon's international marketplaces across four regions: Americas (US, Canada, Mexico, Brazil), Europe (28 countries incl. UK, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Belgium, Turkey), Asia-Pacific (Australia, India, Japan), and Middle East & North Africa (UAE, Saudi Arabia, Egypt). A single North America and Brazil unified account covers US/Canada/Mexico/Brazil; a single Europe account covers 28 European countries; Asia-Pacific and MENA marketplaces require separate country accounts. Amazon (sell.amazon.com) · verified 2026-07-22
• When a seller links/merges regional accounts under Amazon Global Selling, the Professional plan monthly fee is capped: 'your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower' — i.e. a merged account never pays more than the equivalent of $39.99/month total for Professional selling plans across regions. Amazon (sell.amazon.com) · verified 2026-07-22
• Remote Fulfillment with FBA (NARF) lets US FBA sellers 'sell to customers in Canada, Mexico, and Brazil without sending inventory to those countries' — Amazon fulfills orders on amazon.ca, amazon.com.mx and amazon.com.br from the seller's US FBA inventory. Prime customers receive free shipping in those countries, and 'customers pay for the import duties and taxes on items bought through Remote Fulfillment with FBA' (buyer pays import charges, not the seller). Requirements: Professional selling plan, North America and Brazil unified account, active US FBA with FBA Export enabled. The Build International Listings tool replicates eligible US offers into the destination stores. Amazon (sell.amazon.com) · verified 2026-07-22
• NARF fee treatment: on a Remote Fulfillment order the seller pays 'Remote Fulfillment with FBA costs and the category referral fee for the store where the sale occurred. These costs replace US FBA costs and referral fees.' I.e. the destination marketplace's referral fee plus a Remote Fulfillment fulfillment fee (higher than domestic US FBA fees to cover cross-border delivery) apply instead of US fees; no monthly storage is charged twice since inventory stays in US fulfillment centers. Amazon (sell.amazon.com) · verified 2026-07-22